Brand
Iba Halal Care – India’s first range of Halal Cosmetics launched by Ecotrail Personal Care
Ecotrail Personal Care is proud to have launched India’s first halal and vegan cosmetics brand – Iba Halal Care – in the Indian market in September 2014.
The launch of Iba Halal cosmetics is the result of almost 2 years of ideation, research, market understanding and product development by the Ecotrail team. We observed that while the word 'Halal' may have a limited understanding in the minds of Indian consumers at present, the world is rapidly becoming aware of its true meaning and its appeal as a symbol of purity, integrity and authenticity. Halal is a way of life and not just about food. It extends to the way one lives, does business, behaves and even to personal care products.
Our team discovered that not known to many were the myriad of non-halal ingredients such as pig fat, other animal derived ingredients such as lanolin, keratin, gelatin, as well as alcohol, and harsh chemicals like sulfates and parabens that go into many popular brand cosmetics available in the market. Often the absence of an alternative restricts usage or consumers use such products selectively. Hence the launch of Iba Halal Care..
Iba Halal Care embraces an eco-ethical philosophy; Iba products are not merely natural but also pure and hygienically manufactured, vegan and animal cruelty free. They have been formulated to meet the ethical needs of all consumers, including Muslims, Jains, vegetarians and vegans.
Today, Iba is India’s first and only Halal certified cosmetics brand with a wide range of over 70 products including creams and lotions, face washes, shampoos, conditioners, hair oil, color cosmetics such as lipsticks and kajal, and exotic fragrances, each one carefully developed and manufactured to assure purity, safety and efficacy.
